Entries by Olwen van Dijk

[Intern Insights] Digitolution: The sharing economy

What is a sharing economy and what changes came along with it? Sharing and exchanging items has been around as long as humanity and digitalisation has brought it to the next level. With the rise of the Internet, people can connect across boundaries, now able to swap, lend, rent, resell, donate, subscribe, and share all […]

Window Shoppers: Turn them into Customers [Part 2]

One of the previous articles published concluded that it is possible to turn window shoppers into customers. It didn’t go into the how’s or the why’s, but it did explain the who’s. Window shoppers have a variety of reasons why they are not ready – or willing – to purchase. Determining their openness to a […]