Entries by Olwen van Dijk

Window Shoppers: Turn them into Customers [Part 1]

Sales Staff: Hi! Welcome to Sample Store! Were you looking for anything in particular? Window Shoppers: I’m just browsing. Thanks. Many customer service representatives are familiar with this exchange. Many people come into stores just to have a quick look around. These window shoppers have a variety of reasons why they might only be browsing. Most […]

Please the Unpleasable Customer: Can it be done?

There’s just no pleasing some people. This is a fact of life, and it’s certainly a customer service fact. One of the types of customer that every customer service representative has to deal with is the unpleasable customer. The stereotypical name says it all: ‘unpleasable customer’. The question is: are they truly unpleasable? Or is […]

[Intern Insights] Digitolution: How digitalisation changes the global retail supply chain

A supply chain covers all businesses and individual contributors that are involved in creating a product, ranging from suppliers of raw materials to the end-customer. Technological innovations can be used to upgrade traditional supply chains to smarter, more connected and highly efficient digital supply chains. This is not an easy process, as supply chains are […]

Understanding Customer Service: A Social Media Tale

What does Understanding Customer Service mean? I’m not talking about understanding them in terms of demographic or marketing terms. Here we will explore understanding them in terms of Understanding Customer Service. Is the first thing that came to your mind after that sentence “empathy”? Well, that is right. Though, just the tip of the iceberg. […]