How could we do this?
Menno: [Through] doing data analysis. By evaluating data, using analytical and logical reasoning to examine each component of the data provided, we can discover useful information, suggest conclusions, and support decision-making. We do this by looking for patterns, identifying similarities and differences, causality, etc. Just recently, we found out for a specific client that walk-in store visits performed significantly better than appointment visits. This was interesting because you would expect the other way around. By zooming in and comparing those two types visits, we discovered that salespeople put much more effort in knowing the customer, trying to find out the customer’s needs and engaging the customer during walk-in visits. Usually, we also see significant differences in visit day and visit time.