What is Mystery Shopping?
Mystery shopping is our core competency. In a nutshell, mystery shopping is a market research a tool where people observe the quality of products and/or services while acting like a regular customer. This information is then collated and analysed to create actionable insights.
Also called ‘secret shopping’, ‘research shopping’, or ‘mystery consumer research’, mystery shopping is a qualitative and quantitative tool allowing business to experience their own processes, products and services from the perspective of their customers.
Mystery shopping can be adapted to many different industries that offer a service or a product. Mystery shopper services are performed all the time for hotels, airlines, restaurants, and retail shops. Some secret shopping companies choose to specialize in one or two specific industries; AQ has broad experience across several industries – automotive, finance, fashion, retail, to name a few.