The Global Mystery Shopping & Audit Specialist

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What we do

We are your front line improvement partner. Using customisable measurement, coaching and communication tools, we work closely with you to drive your front line – and therefore your business – to its optimal best. Our mystery shopping solutions and mystery audit help measure customer experiences and solve your toughest business challenges.

Mystery shopping services

Mystery Shopping 

Mystery shopping solutions and Mystery Audit are what we know best. We have spent the last 20 years developing our mystery shopping methodology, we know what questions to ask, and what tools to employ to get the data-driven insights you are looking for.

By fully understanding the mystery shopping methodology, we can adapt and customize our programs to any industry or need, fully tailored to get you and your stakeholders the information and recommendations you require excel.

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In-Store Safety Checks & Evaluations

In current times, it is more important than ever to provide a safe environment for your employees and customers while business returns to the ‘new’ normal. Ensure your employees are fully aware of health and safety protocols and properly implement your new operating standards.

AQ’s 100.000+ trained & briefed field agents can act as your eyes and ears on the ground to check if measures are correctly implemented so you are able to welcome back customers with confidence. We can audit your stores, assess if government regulations are met and/or do a full audit of your new health & safety protocols at desired intervals.

Conversion Performance Evaluations

Is your frontline staff responding to customers’ needs; timely, politely, attentively, and effectively? Are they inducing sales and enhancing loyalty?

AQ’s 100.000+ briefed Mystery Shoppers are ready to assist you to identify opportunities and improvement areas throughout your different customer service portals; Customer Call Centres, Email Services, Web Form, Online Chat Function, Mobile-app Usage or Social Media.

Use these Insights to Drive Conversion! Achieve cost-effective results according to your desired scenario and scale.

Full-Cycle e-Commerce Evaluations

Let AQ’s Mystery Shoppers move through the user experience of your e-commerce platform. Through their findings, you are able to identify performance gaps and increase your e-sales performance.

Insights might include:

  • Online user-friendliness and accessibility
  • Online search convenience
  • Ordering process
  • Payment & delivery options
  • Delivery experience
  • Product & Packaging quality
  • Query / complaint handling
  • Return policy
  • After-sales experience

The AQ difference

Global Reach

Offices in Singapore, Malaysia, Hong Kong, China, and The Netherlands.

Local Roots

Team members from over 25 different nationalities all speaking multiple languages.


Mystery shopping solutions & Mystery audit specialist since 2001 with happy clients and passionate employees.


40.000+ field agents in Asia, 50.000+ field agents in Europe, 90.000+ field agents in USA.

Fast & Efficient

A thorough quality assurance process with a 48 hours turnaround time for individual reports.

Dedicated & Agile

Dedicated and agile teams able to adapt to changes in markets, trends, and project requirements.

Cutting Edge

A global Mobile Workforce with state of the art client reporting, scheduling and training technology.

Because it’s Personal

90+ Hospitable & Proactive AQ Specialists at your service.

Drive Your Frontline Improvement Today

Get in Touch

Want to drive your frontline performance? We’re here to help.

Your frontline is the first and last contact that your customers have with your business – whether it’s virtual contact or physical! As a result, your frontline customer service has a big impact on your customer experiences, customer retention, and your revenue.

Whether you’re looking for areas to improve, want to test a new procedure or training mechanism, or assess your customre service levels – AQ Services is here to help.



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    AQ Services International - CEO

    What drives us? To let people experience great service.

    Jan-Willem Smulders, Group CEO