What does your perfect customer look like? What sort of customer would walk into your business and make your day? This is the sort of customer that we all dream of, the impossibly easy customer who not only spends plenty of money, but is easy to help out. The unicorn customer. The ideal customer, the […]
Increased globalisation is forcing a growing number of companies to looks outside of their borders and become more international in the way they do business. More and more companies from developed economies are looking to expand their operations to emerging markets. The companies that will thrive however are the ones whose employees improve the effectiveness […]
The History of Marketing in a Nutshell The concept of marketing has changed. It dates as far back to the merchants in Ancient Greece, selling their goods on the markets, and even further to the very beginning of human trade in the first civilisations. Over the course of time, marketing has become a broad discipline. […]
Every now and then someone walks into a store who does not want your attention. They’re not interested in your normal customer service tactics and skills; while they might appreciate all your efforts, they’ve no need of them. This is what we call a “Hands-Off Customer” in the sense that the customer service is not […]
