For Jeff Kirwan, he received a complaint from a young girl no older than 5 ½ years old. Not someone who spend thousands of dollars on a product his company sells, but a very potential customer. Now, we can’t talk much about the execution of CEO’s plan. However, what we do want you to look at is that the CEO replied to young customer.
The customer’s name is Alice. Alice wrote to GAP (not Jeff Kirwan) complaining that there was a lack of variety in the clothing line it offered to young girls, wanting more instead of the usual pink and princess stuff they have. The CEO replied to Alice telling her that GAP will take her advice and work on more fun stuff.