Happy New Year! Now that the holiday season is more or less behind us, it’s time to focus on moving forward into this brand new decade. What do the 2020s have in store for us all? Mystery shopping remains a valuable tool, allowing for companies in any industry to evaluate their frontline performance, product saleability, and a whole host of other areas. With the rise of new technologies, changes in demographics, and consumer demands, mystery shopping is changing to meet the shifts in the industry. This new decade holds a lot of new things in store for everyone, in our industry and in everyone else’s.
One of the ways in which mystery shopping companies navigate these changes and learn to adapt to them is through the MSPA – the Mystery Shopping Professionals Association – a worldwide trade association for mystery shopping companies.
The goal of the MSPA is to help companies in the mystery shopping industry – like AQ! – strengthen the global mystery shopping industry by combining effort and action. The Association aims to ‘improve and stimulate the acceptance, reputation and use of Mystery Shopping services worldwide’ . Their primary goals are listed as:
1. Establish professional standards and ethics for the industry.
2. Educate providers, clients and shoppers to improve quality of service.
3. Improve the image of the industry through public relations and conduct.
4. Promote members to other industry associations and prospect clients.
For mystery shopping providers like us, the MSPA is a vital resource, providing connectivity with companies in the industry, software providers, and offering a useful foundation for our mystery shoppers. Among the many reasons why being part of any trade association, there are several key benefits we at AQ would like to highlight about the MSPA specifically: