5G will improve the customer experience within most industries, but involve that companies will face new challenges. The boost in speed interactions between devices will bring customers to expect faster services, implying faster reactions from employees towards clients. Therefore, companies investing in 5G need to invest in training to allow their employees to be able to work efficiently with technology devices. Superior software and data engineers will be hired to support the transition to 5G and to provide the correct service. Moreover, firms have to revise their business models and revenue sourcing strategies while implementing 5G. Then, physical investment in core infrastructure assets (servers, computers…) needs to be made in order to support the speed of interactions and the quantity of data collection.
The transition to 5G is a colossal investment of time and money for brands but offers great growth potential in the middle and long run for companies evolving in a highly competitive global market for industries like retail, services, and more. 5G is a competitive advantage for brands that allow them to differentiate from competitors and create added value perceived by the customers. 5G technology still needs time to be adopted by the population, but the past has shown that technological investment in wireless exchange can be a significant value creator for companies like we experience with the arrival of internet, 3G/4G, cryptocurrencies and more.