This is one of the most important part of Mystery Shopping Programs. It’s talking to the staff involve. The staff that going to be evaluated. Why is this important?
Imagine being evaluated without even knowing what you’re being evaluated on. That just would not be fair. Now most of the time the Manager of the staff would know about the Mystery Shopping program that is being ran. And the thought, its a “Mystery” Shopper Program – comes to mind.
However, it’s important for companies to brief and talk to the staff regarding this. Allow them to know what is the purpose of the Mystery Shopping program. Explain that it is also part of the development of the team and the staff individually. As Mystery Shoppers would be able to spot aspects of a visit that need improvement.
It would also help to keep people on their toes not knowing who is a Mystery Shopper and when would that person appear. Which adds to the benefits of Mystery Shopping.