There are a number of reasons to record a visit. The first reason would be that the company wants to view the state and level of service for themselves.
It is difficult for office executive to walk into a branch and get the real picture. Therefore, they would use video Mystery Shopping as an alternative.
Companies also want accurate data. Video Mystery Shopping takes it a step further and gives the visual aid with regards to the visit and the score received by the branch.
International companies can also find it difficult to receive accurate data from all their locations around the world. As we all know, information can get distorted very easily. These companies may want to check on the locations themselves and use Mystery Shopping as a means of doing just that.
Of course, these are just some of the reasons, methods and challenges faces when perfuming this type of Mystery Shopping.