Now we are getting into the more technical visits.
Automotive industry visits consist mainly of evaluating the service level of the staff. Yes, that does sound similar to all the other audit visits. However, it is a little more technical as there is a lot more information involved.
Imagine you are about to go a buy a new car. Every step that is taken by the staff is a push toward you purchasing the best car for you, that they have to offer. How the staff does this is very important. For example, the staff has a better chance of making the sale if the staff followed up within two days as opposed to two weeks.
Again, there are guidelines that are set by the parent company. However, let’s compare the consequences for a moment to the retail industry. If one bad experience leads to a loss of a shopper and a few hundred in sales for retail. For Automotive industry that’s a few thousand. Now, take that to a bigger scale and put branding in it. If a retail store lost 30% revenue due to bad service, that would be bad. If an automotive dealership loss 30% revenue due to bad service, that would be worst. On top of that people might start thinking about the service provided by the brand, which adversely affect the image of the brand as a whole.