Data Driven Action for Continuous Improvement
Now that you have the results of the visit you can use that to improve. The data allows you to narrow in to which aspects of the visit that needs to be improved. Action can then be taken on this to continuously improve on the Service Delivered to the customers of the store.
The ultimate goal of Mystery Shopping is all about continuous improvement. We want for companies to deliver great service to customers. Our Shoppers want for companies to deliver great service to them.
Great service goes beyond the results of one Mystery Shopping survey. Through the years, patterns can be seen in the data. Whether the store or staff are consistent. One bad score out of 10 would not be alarming. However, if it was the other way around that would signal that action needs to be taken.
Read our previous article on Improving on the Results of Mystery Shopping to find out more.