Social Media plays a vital role to any business. It’s not unheard of for smaller business to start on social media platforms before moving to a website on their own.
A company’s social media pages is more than just its online presence. It’s a direct line to the customers. That opens up Social Media platforms to customer service. Customers find it easier to direct message or leave comments on these pages. The downside? Disgruntled and unhappy customers can also leave comments. Furthermore, these comments can be shared – living forever in the abyss that is the internet
I have personally messaged a company on social media to find out more about a product. Though, it’s important to note, the company had no other forms of contact other than calling. Well, I never heard from the company and now I doubt I would purchase the product. Simple enough to say really.