When a shopper comes to a prestigious outlet, they’re looking for a very particular experience. Many customers shop exclusively at these luxury brands and build their entire fashion existence based on specific brands. Their expectations tend to be different – higher! – than mainstream or even mid-luxury shoppers.
In this sense, it may be surprising that only 38% of salespeople at luxury outlets highlight brand benefits, for example. It’s probably safe to assume that when a luxury shopper comes to a store they are expecting the best quality and service.
Shoppers cite several reasons why they purchase luxury brands, the opinion polls show that the top three of these reasons are: