E-commerce is buying and selling online via Internet. E-commerce can be done by using World Wide Websites for at least one part of the transaction’s life cycle although it may also use other technologies such as e-mail.
Impact of e-commerce on buyers:
So, the question here is, how does the Amazon Effect cause disruption to the global retail market? The simple answer is, as I mentioned before, people prefer convenience. Why would a customer spend three or four hours looking for something in malls when he/she can easily find that item on websites by just typing it in a search bar? Online shopping is way easier than physical shopping. You can sit in a comfy place in a peaceful environment and shop as you want. You can take as much time as you want, nobody will be there to disturb you. And the best part? You can even stop or pause shopping at any time.
On the other hand, if you choose to shop physically, you first need to find the time to get out of the house. Then comes the inconvenience of shopping in a crowded place. Imagine shopping in a place where thousands of people are talking, shouting, and, of course, crying babies. Would you still like to shop there? Moreover, decisions have to be made in a specific timeframe. Of course, you can’t stay in a shop for hours or you can’t choose an item today and buy tomorrow, unlike online shopping. Lastly, just imagine you go all the way to a mall to buy something and the stock is not available!