The Global Mystery Shopping & Audit Specialist

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What we do

We are your front line improvement partner. Using customisable measurement, coaching and communication tools, we work closely with you to drive your front line – and therefore your business – to its optimal best. Our mystery shopping solutions and mystery audit help measure customer experiences and solve your toughest business challenges.

Mystery shopping services

Mystery Shopping
Mystery shopping solutions and Mystery Audit are what we know best. Over the years, we have developed great capabilities in measuring the pulse of your company and stakeholders.

We know that getting the right data starts with asking the right questions … and using the right tools to obtain and release this insight.

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Coaching and training services

Coaching & Training
We all need coaches – at any stage in life. Coaches can be the key determinant between good and great performance.
Our dedicated team of coaches builds close and constructive relationships with your outlet managers and front line staff. Together with our mystery shopping solutions and mystery audit methods, we co-create realistic targets and set tactical guidelines – sometimes through master class sessions – to help your staff reach these goals.
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The AQ difference


Offices in Japan, Singapore, Malaysia, Hong Kong, China, The Netherlands, Germany and the US.


Team members from over 25 different nationalities all speaking multiple languages.

Making Connections

40.000+ field agents in Asia, 50.000+ field agents in Europe, 90.000+ field agents in USA.

Passionate & Experienced

Mystery shopping solutions & Mystery audit specialist since 2001 with happy clients and passionate employees.

Fast &

A thorough quality assurance process with a 48 hours turnaround time for individual reports.


The 30-minute coach for store managers and concise in-store Master Class sessions.

Because it’s personal

90+ Hospitable & Proactive AQ Specialists at your service.


A global Mobile Workforce with state of the art client reporting, scheduling and training technology.

Drive Your Frontline Improvement Today

Get in Touch

Want to drive your frontline performance? We’re here to help.

Your frontline is the first and last contact that your customers have with your business – whether it’s virtual contact or physical! As a result, your frontline customer service has a big impact on your customer experiences, customer retention, and your revenue.

Whether you’re looking for areas to improve, want to test a new procedure or training mechanism, or assess your customre service levels – AQ Services is here to help.



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    AQ Services International - CEO

    What drives us? To let people experience great service.

    Jan-Willem Smulders, Group CEO