For any business in any industry, evolving with the times is vital. Navigating the changing tides of the market is a complicated thing; as demographics change, cultures change, people change. Companies who understand this are able to adapt and become fluid in their strategies. These companies have learned that by regularly testing the waters, they can avoid pitfalls that could set them back years.
At AQ Services, the focus has always been on partnering with companies who share that vision; because, ultimately, it’s about making sure that the customer experiences great service. With the rise in eCommerce and higher competition in the fashion industry, staying ahead of customer expectations has become the difference between survival and struggle.
Measuring the customer service experience requires both qualitative and quantitative information, and this benchmark data sets the bar for improvement. By taking the insights from local shoppers from each city, AQ Services has been able to take a peek into the minds of real people, analyzing their effect on the fashion industry and how best to adapt to their needs, expectations, and desires.
It’s about building customer loyalty, by giving them what they want in the way and time that they want it. It’s about the customer, because without them, there would be no business.
About Fashion Shopping: The Journey
The Global Fashion Benchmark Study was conducted between December 1st, 2015 and June 18th, 2016, and surveyed 1485 fashion stores across 25 countries throughout the Asia-Pacific, Europe, Latin America, the Middle East and North America regions.
© AQ Service International 2016 | The Global Fashion Benchmark Report, all content thereof, research contained therein, and all data are copyright of AQ Services International. You may not reproduce or communicate any of the content, including all data, without the express permission of the copyright owner.