• The Global Mystery Shopping & Audit Specialist

    AQ Retail

    Because the frontline makes the bottom line and knowledge is power.

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  • The Global Mystery Shopping & Audit Specialist

    AQ Financial Services

    How can we inspire people and what insights & tools can we provide to increase their frontline performances? Get ready for change.

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  • The Global Mystery Shopping & Audit Specialist

    AQ Automotive Services

    Can your sales people accurately identify your customers’ needs? At AQ, we ask the right questions so that we can provide meaningful solutions.

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  • The Global Mystery Shopping & Audit Specialist

    AQ Fashion, Cosmetics, Timepieces

    Your brand offerings may attract people into your store, but it’s up to your frontline staff to transform them into buyers.

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The Global Mystery Shopping & Audit Specialist

Trusted by

AQ has worked with Heineken
Philips has used AQ's services to improve its customer experience
Make everything a triumph.
AQ has worked with Officine Panerai.
AQ works with Samsung to improve its front line service.
AQ has helped Audi improve their front line service
AQ is proud to have helped Mercedes-Benz build their company
AQ Services wants to make everyone smile
AQ works with Samsonite to help improve their company grow

What we do

We are your front line improvement partner. Using customisable measurement, coaching and communication tools, we work closely with you to drive your front line – and therefore your business – to its optimal best. Our services help measure customer experiences and solve your toughest business challenges.

Mystery Shopping

Mystery Shopping
Mystery shopping is what we know best. Over the years, we have developed great capabilities in measuring the pulse of your company and stakeholders.

We know that getting the right data starts with asking the right questions … and using the right tools to obtain and release this insight.

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Coaching & Training

Coaching & Training
We all need coaches – at any stage in life. Coaches can be the key determinant between good and great performance.
Our dedicated team of coaches builds close and constructive relationships with your outlet managers and front line staff. Together, we co-create realistic targets and set tactical guidelines – sometimes through master class sessions – to help your staff reach these goals.
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The AQ difference

Global
Reach

Offices in Japan, Singapore, Malaysia, Hong Kong, China, The Netherlands, Germany and the US.

Local
Roots

Team members from over 25 different nationalities all speaking multiple languages.

Making Connections

40.000+ field agents in Asia, 50.000+ field agents in Europe, 90.000+ field agents in USA.

Passionate & Experienced

Mystery shopping & Audit specialist since 2001 with happy clients and passionate employees.

Fast &
Accurate

A thorough quality assurance process with a 48 hours turnaround time for individual reports.

Creating
Winners

The 30-minute coach for store managers and concise in-store Master Class sessions.

Because it’s personal

90+ Hospitable & Proactive AQ Specialists at your service.

Cutting
Edge

A global Mobile Workforce with state of the art client reporting, scheduling and training technology.

Jan-Willem Smulders, CEO AQ Services International

What drives us? To let people experience great service

Jan-Willem Smulders, CEO of AQ Services, smulders@nullaq-services.com

The Hague +31 70 331 9500 | Kuala Lumpur +60 320 721 133 | Singapore +65 6223 8208
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