• Automotive Services

    Can your sales people accurately identify your customers’ needs? Knowledge is power. At AQ, we ask the right questions so that we can provide meaningful solutions.

    Mystery Shopping | Audits | Coaching

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  • Financial Services

    Are you ready for changes in the financial services industry? How do we inspire people and what insights & tools can we provide to increase their frontline performances?

    Mystery Shopping | Audits | Coaching

    read more
  • Fashion, Cosmetics, Timepieces

    Your brand offerings may attract people into your store, but it’s up to your frontline staff to transform them into buyers.

    Mystery Shopping | Audits | Coaching

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  • Retail

    The frontline makes the bottom line.
    Does the welcoming phrase impact the conversion rate?

    Mystery Shopping | Audits | Coaching

    read more

The Global Mystery Shopping & Audit Specialist

Trusted by


What we do

We are your frontline improvement partner. Using customisable measurement, coaching and communication tools, we work closely with you to drive your frontline – and therefore your business – to its optimal best. Our services help measure customer experiences and solve your toughest business challenges.

Mystery Shopping

Mystery Shopping

Mystery shopping is what we know best. Over the years, we have developed great capabilities in measuring the pulse of your company and stakeholders.

We know that getting the right data starts with asking the right questions … and using the right tools to obtain and release this insight.

Coaching & Training

Coaching & Training

We all need coaches – at any stage in life. Coaches can be the key determinant between good and great performance.
Our dedicated team of coaches builds close and constructive relationships with your outlet managers and frontline staff. Together, we co-create realistic targets and set tactical guidelines – sometimes through master class sessions – to help your staff reach these goals.

The AQ difference


Offices in Japan, Singapore, Malaysia, Hong Kong, China, USA and in Europe


Project staff from over 25 different nationalities

Making Connections

40.000+ mystery shoppers in Asia, 50.000+ mystery shoppers in Europe, 90.000+ mystery shoppers in USA

Passionate & Experienced

Mystery shopping specialist since 2001

Fast &

48 hours turnaround time for individual reports

Engaging & Innovative

In-house frontline coaching, incentive/rewards and communication platforms

Because it’s personal

65+ local Business Managers


State of the art reporting, scheduling and shopper training technology

Jan-Willem Smulders, CEO of AQ Services

What drives us? To let people experience great service

Jan-Willem Smulders, CEO of AQ Services, smulders@nullaq-services.com

The Hague +31 70 331 9500 | Kuala Lumpur +60 320 721 133 | Singapore +65 6223 8208
© Copyright - AQ Services International | 2001 - 2015 |