What is mystery shopping & what do our programs focus on?

Mystery shopping is our secret shopper companies core competence. Our secret shopper companies, provide this foundation service for improving retail performance.

Mystery shopping from reputable secret shopper companies engages trained secret shopper to anonymously evaluate customer service, operations, employee integrity, merchandising and product quality over the phone, web or, commonly, on site. Secret shopper companies assess the interaction between our mystery shoppers and the frontline teams, using pre-set scenarios and questionnaires.

Mystery shopping programs from our secret shopper companies, focus mainly on improvement points within an organisation. AQ secret shopper companies will point out the differences between desirable KPIs and the actual delivery of the product or service. Throughout the entire process, our secret shopper companies carefully selected and trained secret shopper deliver objective and actionable insights which are then checked by our in-house teams before being released online to you. These insights reveal how your customer-facing outlets are faring, what still works well and what you need to improve upon.
We guarantee accuracy and can even ensure findings are delivered to you as quickly as within 48 hours.

48 hours mysteryshopping route
Hans Wevers, AQ Services Director of Operations

Whether it’s a simple cup of coffee or a luxury car with a 6-figure price tag, the front line ambassador should focus on you and not the product

Hans Wevers, Operations Director, Malaysia

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