Validating customer experiences is a surefire way of winning that customer over, forever. Validation and customer experiences are inextricably linked. People have needs and desires. Those needs and desires lead them to choices and decisions. We need – or want – something, and we go out and get it. What do we mean with ‘validating […]
Multicultural workplaces have become a reality. The nature of the world is that cross-cultural barriers are coming down, allowing for multiculturalism to establish itself in the workplace. Several weeks ago, we discussed the impact of globalization on businesses and their customer service experiences, today we’re going to touch on how globalization has created multicultural workplaces […]
Companies always want to boost customer experiences. Better customer experiences means higher customer loyalty, and better sales. Customer service representatives get overwhelmed with the wealth of information available to them There’s a whole Internet of Things out there. There’s so much knowledge to be had and so many people offering it. What is the ‘right’ advice? […]
Global reach, local roots: yes, globalization is a thing. It’s been a thing for a while. It used to be a thing we just learned about in school. Then it turned into a real thing. Ten years ago, before cloud computing and integrated email systems, it wasn’t so easy to claim to be a ‘global’ […]
AQ turns 15 this year. That made us think. A lot. About where we started, where we’re headed, and how best to celebrate company milestones. When you’re little, birthday parties are the best thing in the world. I was always convinced that I’d get a pony for my tenth birthday, my thinking was that I’d obviously […]
