Entries by Olwen van Dijk

Validating Customer Experiences: Why you need to do it.

Validating customer experiences is a surefire way of winning that customer over, forever. Validation and customer experiences are inextricably linked. People have needs and desires. Those needs and desires lead them to choices and decisions. We need – or want – something, and we go out and get it. What do we mean with ‘validating […]

How the Evolution of Multicultural Workplaces has Changed Our View of Business

Multicultural workplaces have become a reality. The nature of the world is that cross-cultural barriers are coming down, allowing for multiculturalism to establish itself in the workplace. Several weeks ago, we discussed the impact of globalization on businesses and their customer service experiences, today we’re going to touch on how globalization has created multicultural workplaces […]

The Top 3 Words that Your Company needs to Boost Customer Experiences

Companies always want to boost customer experiences. Better customer experiences means higher customer loyalty, and better sales. Customer service representatives get overwhelmed with the wealth of information available to them There’s a whole Internet of Things out there. There’s so much knowledge to be had and so many people offering it. What is the ‘right’ advice? […]